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How It Works
A merchant account authorizes businesses to accept
credit cards as a form of payment for their product or
services.
When a customer's credit card is presented for
payment:
1) The card is usually swiped through a terminal that
reads the card's magnetic stripe, or the numbers are
manually keyed into the terminal.
Then the machine calls a processing service...
2) who then contacts the bank that issued the
customer's credit card to see if the card is valid and
if there is available credit to make the purchase.
If there is, the amount is taken from the customer's
balance and...
3) sent to our processing bank, who then deposits the
money into the merchant's business checking account.
4) The merchant then receives monthly statements
detailing all transactions.
The actual transaction takes seconds, and the time it
takes to get your money from time of sale is 48 hours.
You can authorize charges and post them for payment
all at once.
Or you can pre-authorize a card through some
terminals, then post the transaction for payment into
the terminal at a later time, (in case of off-premise
sales or if the terminal is not responding).
You can also Void or Refund transactions.
Swiped Transactions
Since the terminal "reads" the magnetic stripe, the
banking network knows the card is present, which
greatly reduces the risk of disputes and possible
chargebacks. You will receive the lowest rate for
"qualified" transactions.
Non-Swiped Transactions
You can manually key in the credit card number if the
card is not readable or not present, such as a worn
magnetic stripe, off-premise sales keyed in at a later
time, pre-authorized transactions, or mail / phone
orders.
Address Verification (AVS) is available for telephone
/ mail order merchants so you can confirm the address
you are shipping to is the address where the
cardholder receives their statement. You may not want
to ship if the address doesn't match, thereby reducing
the risk of chargebacks
due to customers claiming they did not receive the
merchandise they ordered.
Always try to obtain an imprint, with a signature,
whenever possible.
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